WIKI, a brand by Wildcraft, India’s fast growing outfitter, has unveiled a new collection of backpacks. Targeted at today’s urban youth, this collection features a range of urban-ready backpacks in vibrant colours, designs and graphics. This range of funky, feature-rich backpacks, priced between Rs. 795 and Rs. 1995, is available online at and in Wildcraft stores nationwide. Substantially increasing its range of urban-ready backpacks, Wiki’s new collection brings alive its vibrant, spontaneous and energetic personality and will soon add an assortment of sling bags, messenger bags and cross body bags to this collection.

Drawing on Wildcraft’s product ethos and high quality standards, WIKI bags are ergonomically designed to reduce the load on the back. WIKI’s Optimum Weight Balance technology means the range is uniformly tapered and evenly distributes weight making the bags practical, smart and durable. All WIKI packs bear the new brand logo – ‘The Grid’ – inspired by the urban grid. The logo combines the structured lines of a city landscape with a lopsided W, giving it a playful look.

Always on-the-go and looking for the right pack? Look no further, this collection is just for you!

Disclaimer: Press Release. 
Written by Poorna Banerjee

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