Although it’s summer, that does not mean you cannot drink whiskey. Just jazz it up, we say with fresh flavors, and you have a winner. Since its launch in India, Jim Beam has done well to help develop the taste for bourbon whiskey among the affluent Indian consumer. As per the IWSR report 2012, bourbon whiskey market in India grew at a 24% CAGR between 2003-2012. Bourbon whiskey has established itself as a preferred category worldwide and as the number indicates, is in the process of repeating the global success in India as well.

Try this gorgeous drink today. It’s called Apple Rock Bottom Blues.

1 part Jim BeamĀ® bourbon
2 parts fresh pressed apple juice
1 part fresh lemon sour

Build over ice in a tall glass. Garnish with a lemon wedge.
Disclaimer: PR post. 
Written by Poorna Banerjee

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