BIRYANI MASALA

We all wish to add that extra ‘oomph’ to our home cooked food so that it tastes precisely like restaurant. With an incredible blend of spices and distinctive flavours, Knorr introduces eight new variants of Indian masalas. Right from Knorr Dal Masala to Knorr Chicken masala, all these lip-smacking variants are certain to make your near and dear ones a fan of your cooking in no time.

Knorr is all about chefmanship. Knorr experts go to extraordinary lengths in pursuit of great flavour and this new range of masalas for popular Indian dishes have been created with utmost care. Taking innovation in the kitchen to the next level, Knorr has introduced a new packaging format for masalas in the form of “Special Freshness” zip lock mechanism that ensures your masalas to stay fresh and flavorsome for a longer period.

PAV BHAJI MASALA

Commenting on the launch of Knorr’s new range of masalas, Mr Abhiroop Chuckarbutty – General Manager Foods, HUL said, “KNORR is Unilever’s largest brand and the chefs at Knorr not only understand flavours but spend a lifetime mastering them. Spices are an integral part of Indian cuisine, the chef’s from the house of Knorr have used their expertise to create the new range of superior blended spices. The home chefs can now be confident of getting that same restaurant-like flavor at home every single time. The new ‘zip lock’ packaging helps retain the colour and characteristic flavours of the masalas for the entire usage duration. The unique packaging also helps in convenient storage.”

MasterChef Pankaj Bhadouria and brand ambassador Knorr says, “As a mother and a home chef I go to great lengths to keep my family excited about the food I make at home. Knorr’s new range of masalas will help you do just that! These masalas give the perfect consistency and flavour, fetching you compliments every time you serve them.”

Disclaimer: Press Release.

Written by Poorna Banerjee

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