With the festive season fully in swing, designer Gaurang Shah celebrated “Uttariya” to usher in the festive mood amongst women this festive season. “Uttariya” meaning dupatta is a special collection from the house of the designer with an aim to bring out the best in every piece.

gaurang shah designer

gaurang shah designer

Each material is chosen carefully and handcrafted in Khadi, Patan Patola, Kanjeevaram, Paithani, Kota, Benarasi, using the Jamdani technique which is then specially woven keeping in mind the modern yet subtle essence of womanhood for this festive extravaganza. Dupatta is a long, multi-purpose scarf that is essential to many South Asian women’s suits and matches the woman’s garments. It has long been a symbol of modesty in South Asian dress.

Commenting on his “Uttariya” collection, Gaurang Shah said, “Dupattas undoubtedly look graceful & elegant. Modern traditional woman can carry almost everything. This is what inspired me to launch a unique collection of dupattas to celebrate the spirit of joy residing in every woman. I wanted to introduce this concept in Kolkata and give an opportunity to the beautiful women of the city to come and experience the variety of handcrafted dupattas made with exquisite designs & fabrics”.

gaurang shah 2015

gaurang shah 2015

At a time when dupatta has become a cumbersome accessory for a woman struggling to juggle several roles in a day at home and outside, Gaurang Shah utilizes this very act enhancing his woven treasures with traditional textures using yarns like Muga, Tussar, Organza, Silk, Linen and handcrafts like chikankari, parsi gara, zardosi, kalamkari, and makes sure that every woman acts and feels like a goddess. The urban woman is, fortunately, spoilt for choice – not just in terms of textures and textiles, but also in terms of styles and designs.

Disclaimer: Press Release. 

Written by Poorna Banerjee

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