Craftsvilla.com has appointed Kareena Kapoor as the face of its national Miss Ethnic pageant.
Any woman, living anywhere in India, can just send her picture in an ethnic garment and be
eligible. No age limits or statistical limits prescribed.
Monica Gupta, Founder of Craftsvilla.com says, “This is a one-of-a-kind contest that seeks to
acknowledge women, not only for their beauty, but also for their unique ethnic talent. Over one
million entries are expected for the same, over various technology platforms.”
Speaking about her association with the Craftsvilla Miss Ethnic Contest, Kareena Kapoor Khan
said, “What I like about Craftsvilla Miss Ethnic is that it is a celebration of the identity of the
woman. She could be a homemaker who cooks exceptional well; a music teacher or a
dancer. She has to keep ethnic alive in her own way and believe in herself. Craftsvilla Miss
Ethnic, for me, is a strong woman who inspires those around her to give their best.”
How to Participate?
Participating in the contest is just by a click of a button. The participants have to upload their
picture in their ethnic clothes on to missethnic.org or through the Craftsvilla app.
There will be city, state and regional titles given away first.
Ten finalists will be chosen from North, South, East, Central and West for ‘The Craftsvilla Miss
Ethnic India Grand Finale’ where Kareena will crown the winners. “Though the first shortlist will
be on aesthetic parameters, the subsequent rounds will judge them on their ethnic talents and
their contribution to the society,” adds Monica Gupta, Co-founder of Craftsvilla.com. The last
date for sending the entries is 20th September.
The company will crown a Miss Ethnic, where women all over the country, regardless of their
age and marital status can send pictures in ethnic wear and compete for their city/
state title. “The concept of Craftsvilla Miss Ethnic is to evaluate how a participant applies
Indianness and ethnicity in their everyday life. It is also about believing in yourself and loving
your daily routine,” adds Gupta.
About Craftsvilla.com: India’s ethnic online marketplace Craftsvilla.com is a company admired
for its social impact. With its genesis rooted in the colour and vibrance of intricate work by
artisans in Kutch; who never got compensated commensurate to their skill; Craftsvilla has
brought the traditionally dis-organized ethnic craft industry on to a structured platform and has
enabled micro-entrepreneurship at a scale not seen in this sector. Today, it is widely accepted
that Craftsvilla.com has firmly taken the mantle of ethnic; to provide access to markets and
livelihoods for craftsmen in the remotest corners of India.
Disclaimer: Press Release.