I have loved JOFW so far and I am talking about it quite a lot recently. You guys can check them out by visiting www.jabongofw.com and catching the live streaming of cool videos. JOFW is currently on in association with www.jabong.com.


Date
SCHEDULE of IOFW
Friday,
25th July
Vignettes/ videos from the Model and Photographer auditions held on 1st July 2014 in New Delhi.
The videos capture the excitement before the start of the auditions, the jury (for Model Auditions – Rashmi Virmani, Carol Gracias, Samant Chauhan and for Photographer auditions – Akash Das, Hemant J. Khendilwal and Sushmendra Dubey), backstage fun and drama, final winners who have been selected. 
In addition, there is a video on the overall concept of India Online Fashion Week and its ‘shoppable’ features.
Saturday,
26th July
Vignettes/ videos from the Makeup artist, Hairstylist and Designer auditions held on 2nd July 2014 in New Delhi.
The videos capture the stylists’ thoughts on color for the season, makeup tips for a glamorous look, the jury (Hair Stylist and Makeup artist auditions with Samantha Kochhar and Rod Anker. Designer auditions with Dr. Darlie Koshy and Poonam Bhagat), backstage fun and drama, and final winners who have been selected. 
Sunday,
27th July
Vignettes/ videos from the Grooming, Look test and Fittings session of the India Online Fashion Week covering all the selected winners, that is, the 20 models, 15 designers, 5 makeup artists, 5 hair stylists and 5 fashion photographers.
The videos cover the backstage drama, fitting sessions and showcases what goes on behind the scene during a fashion show, the parameters which are kept in mind as a part of look tests to match designer collections and model looks.
Monday,
28th July
Launch of 5 exclusive designer collections from the following designers:
1. Aastha Bahl
2. ANS by Astha & Siddharth
3. Dressology by Amit Arora
4. Threesome
5. Sidharth K Kakkar 
Tuesday,
29th July
Launch of 5 exclusive designer collections namely:
1. ILK by Vinita & Shikha
2. Piquancy
3. Swagger by Saj
4. Armaan & Aiman
5. Timsy & Siddhartha
Wednesday,
30th July
Launch of 5 exclusive designer collections namely:
1. Azalea by Aditi Gupta
2. Bhootsavaar by Nitin Bal Chauhan
3. DIR 69 by Tanu Bagai
4. Shreya Mistry
5. Rajdeep Ranawat
Finale,
30th July
Live streaming of the Grand Finale on www.jabongofw.com directly from the venue of the final event in the presence of Show stoppers, namely, Yami Gautam and Aditya Roy Kapur.

Written by Poorna Banerjee

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